How much did you learn from the classes you hated?
Creative Automotive Resources is an automotive training and services company working with dealerships and manufacturers across Canada. CAR delivers in-dealer sales and product training, event and workshop facilitation, and professional driving services, from a single session to an ongoing program across a group.
Training
In-dealer sales and product training, single engagements or retained.
Facilitation
Workshops, CX and launch events.
Precision Driving
Auto show drives, drive experiences and manufacturer drive programs.
Past the spec sheet
CAR goes into how the technology actually works, then ties it to the customer's buying motives in language a salesperson can recall and use on the floor, including where it wins against whatever else is being cross-shopped.
No death by PowerPoint
Every module is built around an activity, a challenge or a competition. Teams solve problems and compete, so a floor builds itself as a team while it learns. Every activity is CAR's own original work.
Retention is a system
Product knowledge fades within days of a session. Every CAR engagement carries a proprietary reinforcement system built to stop that decay, sized to the work rather than sold as a separate program.
Adam Ingram
Thirty-plus years as an automotive trainer, facilitator and professional driver. Lead sales and product trainer for Volkswagen, Audi, BMW, MINI, Honda, Acura and the full Stellantis portfolio, all at the same time, part of thirty years of work that has reached nearly every manufacturer selling in Canada.
Volkswagen Global Product Genius, the highest accreditation the manufacturer awards a product trainer. Multiple championship-winning race driver.
“Adam creates an interactive learning environment that keeps everyone engaged and makes complex information easy to understand and retain.”Cody Skene, General Manager, Rivershore Chrysler Dodge Jeep Ram, Kamloops, BC